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data science

Art or science? Why Data Science isn’t what you think it is

Art or science? Why Data Science isn’t what you think it is

Most people, when they hear the words ‘data science’, imagine a field that draws entirely on the far left side of the brain. A world of input and output, algorithms and calculation that provides you with the hard analysis you need to make objective decisions.

It’s a well-intentioned but misleading perspective.

The truth is, data science is multifaceted. It’s investigative work, it’s innovative, and it’s an evolving field - one where technology, methodology and problem solving collide.

And fundamentally, at its heart, data science is a creative process.